為了讓顧客「Live More」，我們透過「4D Framework」，
有系統地將「以客為本」概念貫穿整個客戶服務設計的
流程，成功以「客戶導向」為顧客帶來快捷和順暢的銀
行體驗。此外，通過「Agile Methodology」及「Journey
Design Thinking」雙管齊下，我們能夠更有效地滿足
市場內不同客戶的需要，讓產品更快推出市場。在未
來，星展銀行將繼續善用數碼技術，利用大數據、生物
識別、人工智能等技術，為顧客帶來更快捷方便的銀行
體驗。
DBS’ commitment to enabling you to live life to the fullest through
simple, smart and innovative banking services and products is realised
with a "4D Framework" (Discover, Define, Develop and Deliver). We
systematically introduce the "customer-centric" concept throughout the
product and service design process, so that we can create a seamless
customer experience. With a focus on “Agile Methodology” and “Journey
Design Thinking”, we effectively respond to changes in customer needs
and improve our time to market. DBS continues to embrace the digital
transformation agenda and, by leveraging technologies, such as big data,
biometrics and artificial intelligence, we seek to reimagine banking and
make banking simple for customers.
5
香港工商業獎：
顧客服務2017
